Activities & Marketing Coordinator

The Role

We are seeking a dedicated, creative, and compassionate Activities & Marketing Coordinator to enhance the quality of life for residents in our assisted living and care home facilities. The ideal candidate will be responsible for planning, organising, and implementing engaging activities tailored to the needs of older adults, including those living with dementia and Alzheimer's. In addition, the successful candidate will play a key role in promoting the home through marketing initiatives, creating engaging social media content, and helping to maintain a positive public image of the service.

This is an exciting opportunity to make a meaningful difference in residents' lives while supporting the home's occupancy and community engagement through effective marketing.

Responsibilities

• Develop and coordinate a diverse programme of activities that promote socialisation, physical activity, and cognitive engagement for residents.
• Adapt activities to meet individual needs, including those living with dementia and Alzheimer's.
• Foster a warm and inclusive environment that encourages participation from all residents.
• Collaborate with care staff to assess residents' interests and abilities and tailor activity programmes accordingly.
• Organise special events, outings, celebrations, and therapeutic programmes that reflect residents' preferences and wellbeing.
• Maintain accurate records of participation and resident feedback to evaluate the effectiveness of activities.
• Ensure all activities comply with health and safety regulations and promote resident safety at all times.
• Plan and deliver marketing initiatives to promote the care home within the local community.
• Create engaging content, including photographs, videos, and resident stories (with appropriate consent), for social media platforms and promotional materials.
• Manage and regularly update the home's social media accounts, ensuring content is professional, engaging, and aligned with the organisation's values.
• Develop a good understanding of current social media trends and use them to increase engagement and promote the home's services.
• Support community engagement by organising open days, local events, and building relationships with community groups and healthcare professionals.
• Work closely with management to develop marketing campaigns that support occupancy and enhance the home's reputation.
  

Experience & Skills

• Previous experience working in an assisted living, residential, or nursing home environment is highly desirable.
• Knowledge of elderly care, including dementia and Alzheimer's care, is essential.
• Proven experience in activity coordination or caregiving within a care home setting is advantageous.
• Previous experience in marketing, community engagement, or social media management is desirable.
• Good understanding of social media platforms such as Facebook, Instagram, LinkedIn, and TikTok, with the ability to create engaging content.
• Confident using smartphones and basic design or content creation tools to produce high-quality promotional material.
• Excellent written and verbal communication skills with the ability to engage effectively with residents, families, colleagues, and the wider community.
• Creative, enthusiastic, and well-organised, with the ability to manage multiple projects and events.
• A compassionate, person-centred approach with the ability to adapt activities for individuals with varying needs.
• Passionate about improving residents' quality of life while promoting the home's services and values within the local community.

This rewarding role offers the opportunity to combine creativity, compassion, and marketing skills to enrich the lives of older adults while helping to showcase the excellent care and vibrant community within our home.

Pay: £13.50-£14.50 per hour
Job Types: Part -time, Permanent
Hours: 25hr to 28 hrs / week